Examlex
What is comparable worth, and why is there controversy about the idea?
Pretests
Preliminary tests or assessments conducted to evaluate the effectiveness or performance of a campaign, product, or strategy before its full-scale launch.
In-House Agency
A marketing or advertising agency that is owned and operated within the company it serves, as opposed to being an external or separate entity.
Portfolio Test
A method used in advertising and marketing to evaluate the effectiveness of different advertisements by presenting them together with other ads to consumers.
Test Ad
An advertisement designed to gauge the responses of targeted consumers before a full-fledged marketing campaign.
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