Fembooks Sells Books Online

question 149

Multiple Choice

Fembooks sells books online.It has established an excellent reputation for finding out-of-print and hard-to-find books of interest to women.The CEO of Fembooks is considering truly going global with the business,since it is already established online. Which of the following statements,if true,would support the president's argument for the global expansion of Fembooks?

• A)Payment preferences vary from country to country.Europeans prefer using debit cards over using credit cards due to the high rate of credit card theft.
• B)Demographic targeting is more easily accomplished online than in other forms of advertising.
• C)The exchange rate for different currencies can be an issue for global businesses.The use of local currency may increase rates of purchase but presents challenges for exchange and shipping.
• D)Advertising and sales laws (and accompanying taxes)vary from country to country.
• E)Local import and export laws would need to be researched and followed.

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Definitions:

Co-Workers

Individuals who work together in the same organization or on the same team, often sharing responsibilities and goals.

Shared Assumptions

Deeply held beliefs within an organization's culture that are often taken for granted but influence behaviors and decision-making processes.

Enacted Values

These are the values that are actually exhibited or converted into employee behavior within an organization.

Hidden Elements

Aspects of an organization that are not visible or overt but influence its culture and operations.