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Hyunwoo believes that image-oriented ads will be more persuasive for individuals concerned with the way they appear to others,whereas ads that stress product quality will be more effective for individuals who are less concerned with their public image.This belief represents the intersection of social psychology and
CEO Activism
The involvement of chief executive officers in public discourse and actions on socio-political and environmental issues, exceeding traditional corporate responsibilities.
Greenwashing
The practice of companies misleadingly portraying their products, activities, or policies as environmentally friendly when they are not.
Leadership Research
The study of theories, practices, and effects of leadership styles, behaviors, and strategies on groups and organizations.
Determinants
Determinants are factors or elements that bring about an outcome or influence the result of a process or study.
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