After Several Interviews and Calls to Follow Up on References,Fashion

question 55

Multiple Choice

After several interviews and calls to follow up on references,Fashion By Design Inc.chooses a seasoned lawyer from a well-known commercial law firm to provide legal services to the company.Why does the company's management expend substantial effort during the lawyer selection?

• A) to reduce stress level put on in-house counsel
• B) to establish a productive,long-term relationship
• C) to allow the risk to remain outside the business
• D) to delegate risk management to outside source

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Definitions:

Analytical CRM

A component of customer relationship management focusing on analyzing customer data and behaviors to improve business relationships.

Customer-touching Applications

Software applications, often part of CRM systems, that allow customers to directly interact with a company's services or its information.

Customer-centric

describes a strategy that prioritizes the needs and desires of customers in the development and selling of products or services.

Repeat Customers

Individuals who repeatedly purchase goods or services from the same business or brand.