What Is the Problem with Relying on Demographics When Creating

question 23

Multiple Choice

What is the problem with relying on demographics when creating an end user profile?

• A)They emphasize behavior over purchasing capacity.
• B)They tend to generate too narrow a customer base.
• C)They offer no help in identifying target end user.
• D)They don't tell you much about attitudes or likes and dislikes.

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Definitions:

External Locus

The belief that one's life events are largely controlled by external forces or fate rather than one's own efforts.

Unconditioned Response

In classical conditioning, it is the automatic, natural reaction elicited by an unconditioned stimulus without prior learning or conditioning.

Conditioned Response

An automatic response established by training to an ordinarily neutral stimulus.

Unconditioned Stimulus

The stimulus normally produced by the unconditioned response (e.g., food producing salivation).