Which of the Following Is a Core Component of a Beachhead

question 81

Multiple Choice

Which of the following is a core component of a beachhead market?

• A)The customers are distributed in a relatively tight geographic area.
• B)The product will not have to rely on word of mouth among customers.
• C)The customers do not have expectations of value for the product.
• D)The customers are already buying similar products.

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Definitions:

Salespeople

Individuals who sell products or services to customers, often working on commission and focusing on meeting customer needs and closing sales.

Missionary Salespeople

Sales representatives who generate sales by promoting the firm and encouraging demand for its products.

Order-Takers

Sales personnel whose primary role is to facilitate transactions by taking orders from customers rather than actively seeking new sales.

Order-Getters

Sales personnel whose primary responsibilities are to generate customer interest, make sales, and establish and maintain relationships with new and existing customers.