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Breaking Customers into Groups According to Their Different Needs and Problems

question 56

Multiple Choice

Breaking customers into groups according to their different needs and problems would create which of the following market types?


Definitions:

World-Oriented

Having an awareness and consideration for global cultures, issues, and interdependencies.

Polycentric Attitudes

A viewpoint that values and considers multiple cultural perspectives and norms.

Managers

Individuals responsible for controlling or administering an organization or group of staff, making decisions, and ensuring goals are achieved.

Low-Context Countries

Countries where communication is explicit, messages are direct, and social structures are less significant in conveying understanding.

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