Examlex
Coke and Pepsi are examples of companies that address the mass market.
Placebo
A harmless substance with no therapeutic effect, used in controlled experiments to test the efficacy of treatments.
Control Group
In experimental research, a group of subjects who do not receive the treatment being tested, used as a benchmark to measure the effect of the treatment.
Dependent Variable
In an experiment, it is the variable being tested and measured, which is expected to change due to manipulation of the independent variable.
Independent Variable
A variable in an experiment that is manipulated by the researcher to observe its effect on the dependent variable.
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