Which of the Following Elements of the Promotion Mix Involves

question 91

Multiple Choice

Which of the following elements of the promotion mix involves direct inducements offering added value or some other incentive for buyers to enter into an exchange?

• A)Sales promotion
• B)Advertising
• C)Personal selling
• D)Publicity
• E)Public relations

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Definitions:

Conversion Cost

The combination of labor and manufacturing overhead costs required to convert raw materials into finished goods.

Conversion Costs

The combined costs of direct labor and manufacturing overhead, which are incurred to convert raw materials into finished goods.

FIFO Method

"First In, First Out," an inventory valuation method where goods first purchased or produced are sold first, affecting inventory cost and profits.

Process Costing

An accounting method used where costs are accumulated for a continuous process and then assigned to individual units of output.