A _____ Refers to a Specific Group of Consumers on Whose

question 85

Multiple Choice

A _____ refers to a specific group of consumers on whose needs and wants a company focuses its marketing efforts.

• A)market
• B)focus group
• C)target market
• D)mass market
• E)stable market

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Definitions:

Repression

Repression is a psychological defense mechanism where unpleasant thoughts, memories, or desires are kept out of conscious awareness.

Preconscious

Part of the mind that contains thoughts and feelings that are not currently in consciousness but can be readily brought to consciousness.

Collective Unconscious

A set of primordial stories and images, hypothesized by Carl Jung to be shared by all of humanity, and which he proposed underlie and shape our perceptions and desires.

Glove Anesthesia

A psychological condition in which a person experiences a loss of sensation in the hand and wrist that cannot be explained by medical reasons.