Which of the Following Is a Social Factor That Influences

question 1

Multiple Choice

Which of the following is a social factor that influences buying behavior?

• A)Regulatory forces
• B)Reference groups
• C)Competitive forces
• D)Interest groups
• E)Economic forces

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Definitions:

Atmospherics

Sensory-based stimuli within a retailer’s environment—the sights, sounds, smells, and other attributes—that project an image and draw customers to the store.

Gamification

The application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.

Catalog Marketing

A retail sales technique used to group many items together in a printed piece or an online store.

Retailers

Businesses that sell products or services directly to consumers, usually in small quantities.