A _____ Strategy Can Be Best Defined as a Plan,used

question 113

Multiple Choice

A _____ strategy can be best defined as a plan,used by international companies,that involves customizing products,promotion,and distribution according to cultural,technological,regional,and national differences.

• A)global
• B)standardization
• C)normalization
• D)multinational
• E)domestic

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Definitions:

Pricing Decisions

The process of determining what price to charge for a product or service, taking into account costs, market demand, and competition.

Direct Distribution Channel

A method where a company sells its products or services directly to consumers without the use of intermediaries.

Distribution Channels

The pathways through which goods and services flow from the producer to the consumer, including intermediaries like wholesalers and retailers.

Physical Distribution

The process of planning, implementing, and controlling the movement and storage of goods from the point of origin to the point of consumption to meet customer requirements.