In the 5W Model of Customer Analysis, What Is the Primary

question 23

Multiple Choice

In the 5W model of customer analysis, what is the primary emphasis of the "Why" question?

• A) Identifying the situational influences that affect the customer buying process.
• B) Assessing how purchases vary across different distribution outlets.
• C) Determining how the purchase and consumption of one product is related to other products.
• D) Identifying the basic need-satisfying benefits provided by the firm's products.
• E) Assessing how customers consume and dispose of products.

---

Definitions:

Career Counselor

A professional who provides guidance and advice to individuals on matters related to careers, education, and employment.

Academic Departments

Divisions within a college or university that specialize in a particular field of study.

Common Good

A concept that refers to the benefit or interests of all involved in a community or society.

Film and Photography

The art, practice, and technique of creating visual narratives through motion pictures and still images.