Which of the Following Statements Describes a Reason Why Noncustomers

question 7

Multiple Choice

Which of the following statements describes a reason why noncustomers do not purchase a firm's products?

• A) Noncustomers have low switching costs.
• B) Noncustomers have too many options to choose from.
• C) Excessive distribution makes the product undesirable for noncustomers.
• D) Noncustomers do not know that the firm's product exists.
• E) There is so much demand for the product that it is often out-of-stock.