When a Firm Possesses Capabilities That Allow It to Serve

question 16

Multiple Choice

When a firm possesses capabilities that allow it to serve customers' needs better than the competition, the firm is said to have a:

• A) resource advantage.
• B) competitive advantage.
• C) value-based advantage.
• D) marketing advantage.
• E) relative advantage.

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Definitions:

Assessment

Process of gathering information about a person’s symptoms and their possible causes.

Reliability

The consistency of a measure or test; its ability to produce the same results under similar conditions.

Generalizability

The extent to which the findings of a study or experiment can be applied to larger populations or different contexts beyond the original subjects or conditions studied.

Validity

The extent to which a test, measurement, or research accurately reflects or assesses the specific concept that it is intended to measure.