In the 5W Model of Customer Analysis, What Is the Primary

question 24

Multiple Choice

In the 5W model of customer analysis, what is the primary emphasis of the "What" question?

• A) Assessing how customers consume and dispose of products.
• B) Determining the relevant characteristics that define markets.
• C) Assessing how purchases vary across different distribution outlets.
• D) Identifying the basic need-satisfying benefits provided by the firm's products.
• E) Identifying the situational influences that affect the customer buying process.

---

Definitions:

Modeling

The process of observing and imitating a specific behavior from others, often used as a learning or therapeutic technique.

Mass Hysteria

A phenomenon where collective illusions of threats, real or imaginary, spread through a population leading to widespread fear or irrational behavior.

Physical Maladies

Health-related issues that affect the body, ranging from acute illnesses to chronic diseases.