In the 5W Model of Customer Analysis, What Is the Primary

question 24

Multiple Choice

In the 5W model of customer analysis, what is the primary emphasis of the "What" question?

• A) Assessing how customers consume and dispose of products.
• B) Determining the relevant characteristics that define markets.
• C) Assessing how purchases vary across different distribution outlets.
• D) Identifying the basic need-satisfying benefits provided by the firm's products.
• E) Identifying the situational influences that affect the customer buying process.

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Definitions:

Contribution Margin

The difference between sales revenue and variable costs, indicating how much revenue is available to cover fixed costs and generate profit.

Variable Cost

Costs that change in proportion to the level of activity or volume of production, such as materials and labor.

Cost of Goods Sold

The total cost directly associated with producing the goods sold by a business during a specific period, including labor, materials, and manufacturing overhead.

Product Costs

The costs directly associated with producing goods, including direct materials, direct labor, and manufacturing overhead.