The Product, Price, Distribution, and Promotion Elements of an Internal

question 34

True/False

The product, price, distribution, and promotion elements of an internal marketing program differ significantly from the elements in an external marketing program.

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Definitions:

Direct Labor-hours

The sum of working hours of employees directly contributing to the production activities.

Cash Disbursements

Payments made in cash by a business, including operating expenses, purchasing of assets, and other financial activities.

Manufacturing Overhead

All manufacturing costs that are not directly related to the production of a product, including expenses such as rent, utilities, and salaries for managers.

Direct Labor Cost

The cost that can be directly attributed to the production of specific goods or services, such as wages of employees directly involved in production.