Marketing Implementation Is Often Problematic, as Marketing Plans Are Usually

question 33

Multiple Choice

Marketing implementation is often problematic, as marketing plans are usually devised by __________, while implementation is the responsibility of __________.

• A) production; marketing
• B) marketing; production
• C) the CEO; middle management
• D) top management; frontline employees
• E) finance; marketing

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Definitions:

Personality

An individual’s unique constellation of consistent behavioral traits.

Preconscious

According to Freud, material just beneath the surface of awareness that can be easily retrieved.

Collective Unconscious

A concept in psychology proposed by Carl Jung, referring to the part of the unconscious mind which is shared among beings of the same species containing memories and archetypes.

Unconscious

According to Freud, thoughts, memories, and desires that are well below the surface of conscious awareness but that nonetheless exert great influence on one’s behavior.