Because They Are Cost Effective and Beneficial to Ensuring Consistency

question 1

Multiple Choice

Because they are cost effective and beneficial to ensuring consistency and standardization within the marketing program, centralized marketing structures are best suited for which of the following strategies?

• A) customer intimacy
• B) operational excellence
• C) product leadership
• D) service efficiency
• E) niche marketing

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Definitions:

Career Management

A continuous process of planning and executing career choices, including job selection, growth, and transition, guided by both individual and organizational priorities.

Dual Career Path

A human resource strategy that allows employees to advance their careers either through management or technical/expert tracks.

Professional Engineer

An individual who is licensed to practice engineering after meeting the requirements for education, work experience, and passing a comprehensive exam.

Management Role

The functions and responsibilities undertaken by managers to plan, organize, lead, and control operations within an organization.