One of the Links Between Strategic Planning and Marketing Implementation

question 24

Multiple Choice

One of the links between strategic planning and marketing implementation is interdependency, which refers to the fact that:

• A) strategic planning cannot occur without marketing implementation, and vice versa.
• B) the strategic planning process depends entirely on marketing implementation.
• C) the marketing plan affects how it will be implemented, and implementation affects the marketing plan.
• D) both strategy and implementation must constantly evolve.
• E) both strategy and implementation must adapt to environmental changes.