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Why Have Ethics and Social Responsibility Become So Important in Recent

question 37

Essay

Why have ethics and social responsibility become so important in recent years? Why is it important that marketing ethics be incorporated into the firm's strategic plan?


Definitions:

Lending Decisions

Involves assessing the creditworthiness of borrowers and setting terms for loans, critical in banking and finance.

Economic Conditions

The overall state of the financial health of a nation or region as measured by employment rates, GDP, and price levels.

U.S. Commerce Department

A Cabinet department of the United States government concerned with promoting economic growth and prosperity through various policies and programs.

Written Agreement

A legally binding contract that outlines the terms and conditions between parties in writing.

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