Typically, the Difference Between the Planned Marketing Strategy and the Strategy

question 11

Multiple Choice

Typically, the difference between the planned marketing strategy and the strategy that actually takes place is:

• A) caused by managerial mistakes, not by changes in the firm's internal or external environments.
• B) typically caused by unexpected competitive activity.
• C) caused by the way the planned marketing strategy is implemented.
• D) independent of marketing implementation.
• E) caused solely by changes in customer behaviors.

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Definitions:

Condoms

Barrier devices used during sexual intercourse to reduce the probability of pregnancy and the transmission of sexually transmitted infections (STIs).

HIV Infections

A condition caused by the human immunodeficiency virus, which attacks the immune system and can lead to AIDS if not treated.

Herpes Infections

Viral diseases caused by herpes simplex viruses, including oral and genital herpes.

Sexual Dysfunction

Disorders related to any phase of the sexual response cycle that prevent an individual or couple from experiencing satisfaction from sexual activity.