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Discuss the Role of Internal Marketing in Marketing Implementation

question 10

Essay

Discuss the role of internal marketing in marketing implementation. In what ways can the internal marketing approach help managers improve the implementation process?


Definitions:

Crack

A potent form of cocaine that is smoked and has a rapid, intense, and short-lived high, often associated with severe addiction and social problems.

Divided-Consciousness View

A theory suggesting that during hypnosis, consciousness is divided into two parts: one aware of the hypnosis and the other functioning separately.

Hypnosis

A trance-like state of focused attention and heightened suggestibility, often used as a therapeutic technique.

Social-Cognitive-Behavior View

A perspective emphasizing the role of cognitive processes and social contexts in shaping behaviors and attitudes.

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