What Type of Marketing Controls Consists of Unwritten, Employee-Based Mechanisms

question 35

Multiple Choice

What type of marketing controls consists of unwritten, employee-based mechanisms that subtly affect the behaviors of employees, both as individuals and in groups?

• A) input controls
• B) informal controls
• C) process controls
• D) output controls
• E) formal controls

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Definitions:

Social CRM

The use of social media technology and services to enable organizations to engage their customers in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent manner.

Social Media Technology

The technologies that enable the creation, sharing, and exchange of information and ideas in virtual communities and networks.

Collaborative Conversation

A dialogue where two or more parties work together towards a common goal, sharing information and ideas.

Bullwhip Effect

Erratic shifts in orders up and down the supply chain.