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Rovio recently launched a new version of its popular Angry Birds game called "Angry Birds: Star Wars." What type of brand alliance does this represent?
Machine-Hours
A unit of measure representing the cumulative number of hours a machine is operated within a specific time frame.
Activity Rate
A measure used to assign costs to cost objects, based on the activities that drive costs in an activity-based costing system.
Activity-Based Costing
A cost allocation method that spots activities inside an organization and apportions the costs of these activities to all products and services, according to how much they actually use.
Manufacturing Overhead
All manufacturing costs that are not directly related to individual products, including costs related to indirect labor, materials, and factory operations.
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