Kimberly-Clark Has Seen One of Its Product Lines Decline Over

question 12

Multiple Choice

Kimberly-Clark has seen one of its product lines decline over the years. The company decides the product is taking up too much resources, and it would be better to ​withdraw all marketing support for the product. This strategy is known as

• A) ​repositioning
• B) product pullout
• C) ​marketing discontinuation
• D) ​harvesting
• E) ​divesting

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Definitions:

Dog Phobia

An intense, irrational fear of dogs, which can significantly impact a person's daily functioning and quality of life.

Dissociative Symptom

A psychological phenomenon wherein an individual experiences a disconnection or lack of continuity between thoughts, memories, surroundings, actions, or identity.

PTSD

Post-Traumatic Stress Disorder, a mental health condition triggered by experiencing or witnessing a terrifying event.

Traumatic Incident

An event or situation that causes psychological trauma, potentially resulting in lasting emotional distress and mental health disorders.