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Explain the Key Differences Between Product Differentiation and Product Positioning

question 11

Essay

Explain the key differences between product differentiation and product positioning. Other than branding, what are other factors on which product differentiation can be based?


Definitions:

Organizational Design

The process of shaping an organization's structure and roles to align with its objectives and strategies.

Closely Related

Describes entities or concepts that have a strong connection or association with each other.

Divisional Design

refers to an organizational structure where operations are segregated based on product lines, markets, or geographic regions, allowing for more focused management and resources allocation.

Diversification Strategy

A business approach where a company expands its operations by entering into new markets or product lines, aiming to reduce overall risk.

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