Explain the Key Differences Between Product Differentiation and Product Positioning

question 11

Essay

Explain the key differences between product differentiation and product positioning. Other than branding, what are other factors on which product differentiation can be based?

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Definitions:

Interest

The cost of borrowing money, typically expressed as a percentage of the principal, paid to the lender over a period of time.

Cash Investment

A financial contribution made in the form of cash, often to purchase securities, assets, or fund business operations.

Salary Allowances

Payments in addition to the basic salary, intended to cover specific expenses or compensate for particular conditions of employment.

Net Income

The total earnings of a company after subtracting all expenses, taxes, and losses from total revenue.