Branding Strategy Involves Much More Than Developing a Clever Brand

question 20

Multiple Choice

Branding strategy involves much more than developing a clever brand name or brand mark. To be truly effective, a brand should succinctly capture the total offering in a way that:

• A) clearly distinguishes it from competiting offerings.
• B) utilizes at least 5 brand attributes.
• C) answers a question in the customer's mind.
• D) clearly ties the brand name together with the brand mark.
• E) associates the brand with a customer emotion such as happiness or love.

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Definitions:

Departmentalization

The organizational practice of dividing a business into distinct departments, each being responsible for certain tasks or processes.

Jobs Grouping

The practice of organizing positions into categories or clusters based on similar duties, responsibilities, or characteristics.

Cultural Development

The process through which a culture evolves over time, including changes in beliefs, practices, art, and social structures.

Reengineering

A process of redesigning business processes and organizational structures to achieve significant improvements in critical aspects like quality, output, cost, service, and speed.