Branding Strategy Involves Much More Than Developing a Clever Brand

question 20

Multiple Choice

Branding strategy involves much more than developing a clever brand name or brand mark. To be truly effective, a brand should succinctly capture the total offering in a way that:

• A) clearly distinguishes it from competiting offerings.
• B) utilizes at least 5 brand attributes.
• C) answers a question in the customer's mind.
• D) clearly ties the brand name together with the brand mark.
• E) associates the brand with a customer emotion such as happiness or love.

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Definitions:

Effective Annual Rates

The interest rate on an investment or loan that is adjusted for compounding over a specified period.

Annual Percentage Rates

The yearly percentage charged for taking out a loan or gained from an investment, including all fees or extra expenses.

Quoted Rates

The publicly listed interest rates or prices for financial instruments or bank deposits.

Effective Annual Rate

The interest rate on an investment or loan, annualized for compounding over a given period more than once a year.