Overall, What Is the Difference Between Differentiation and Positioning

question 21

Multiple Choice

Overall, what is the difference between differentiation and positioning?

• A) Differentiation is about the product whereas positioning is about the brand.
• B) Differentiation is based on real differences between products, while positioning is completely perceptual.
• C) Differentiation is about creating differences among competing products, while positioning is about creating a mental image in consumers' minds.
• D) Differentiation is used in tangible goods, while positioning is used in services.
• E) Differentiation focuses on differences among brands, while positioning is about differences among products.

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Definitions:

Materials Requisitions

Documents used to request and track the transfer of materials from inventory for production or other uses within a company.

Work in Process Inventory

Items that are currently being manufactured but have not yet reached completion.

Direct Materials

Raw materials that can be directly traced to the manufacturing of a product, directly contributing to its production.

Service Firms

Companies that provide intangible products or services to customers, as opposed to tangible goods.