Why Is the Strategy Canvas Tool Useful for Positioning

question 34

Multiple Choice

Why is the strategy canvas tool useful for positioning?

• A) ​It represents customer perceptions and preferences spatially by means of a visual display.
• B) ​It is an effective way to rebrand a product and push it back into the growth stage.
• C) ​It measures differences in the firm's product offering that set it apart from competing offerings.
• D) ​It demonstrates the firm's relative position in terms of competitive factors important to the target market.
• E) ​It is used to come up with product descriptors that inform consumers about the product.

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Definitions:

Budgeted Production

The quantity of products or services that a company plans to produce during a specific period, based on forecasts.

Direct Material Requirements

The total amount of direct materials needed to meet production goals, considering both current inventory levels and future procurement needs.

Direct Materials Purchases

The total cost and quantity of raw materials bought by a company for use in its production process.

Raw Materials Inventory

Stocks of the basic materials that are required to manufacture products or provide services.