Which of the Following IS NOT an Example of Mass

question 13

Multiple Choice

Which of the following IS NOT an example of mass customization?

• A) A college creates a custom degree program to match your unique needs.
• B) A customer orders a custom teddy bear from Build-A-BearWorkshop.com.
• C) Dell offers fully customized computers based on your needed configuration.
• D) A bank employee logs into the e-procurement system to browse a fully customized catalog of office supplies.
• E) You order a customized vase of flowers from 1-800-Flowers.com.

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Definitions:

Door-In-The-Face Technique

A persuasion strategy where a large, unreasonable request is first made knowing it will be refused so that a smaller, more moderate request will be accepted.

Sleeper Effect Method

A phenomenon where a message that was initially discounted gains in persuasiveness over time, often due to the dissociation of the message from its source.

Attraction

A force that draws individuals together, leading to friendships, romantic relationships, or other forms of social interaction.

Similarity

The state of being alike or having attributes in common, often used in psychology to explain patterns of grouping in perception and social relationships.