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Explain the Importance of Corporate Branding

question 30

Essay

Explain the importance of corporate branding. How is it tied to product-related branding? Give examples of how a firm's corporate brand is tied to its reputation and its success in the marketplace.


Definitions:

Unconditioned Response

An automatic, natural reaction to a stimulus that occurs without previous conditioning.

Conditioned Response

The learned response to a previously neutral stimulus that has become conditioned through association with an unconditioned stimulus in classical conditioning.

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally triggers a response without any prior learning.

Conditioned Stimulus

An initially neutral signal that, upon being linked with an unconditioned stimulus, ultimately elicits a conditioned reaction.

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