Examlex
Which of the following sales promotion methods would you recommend to a packaged goods marketer who wants to stimulate trial of a new product?
Effortful Processing
The active and conscious effort to encode or store information in memory.
Iconic Memory
A type of visual sensory memory that holds an exact copy of what is seen for a very brief period of time, usually under a second.
Serial Position Effect
A phenomenon in memory research indicating that people tend to remember the first and last items in a series better than the middle items.
State-Dependent Memory
The phenomenon where an individual's ability to retrieve information is enhanced when they are in the same state of consciousness as when the memory was encoded.
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