In Terms of Managing Customer Expectations, What Are the Three

question 22

Essay

In terms of managing customer expectations, what are the three possible outcomes that may occur when expectations are compared to actual product performance? What should marketers do to manage expectations effectively, especially when customers' expectations are unrealistic? Should a firm attempt to delight its customers by constantly exceeding their highest expectations?

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Definitions:

Distributions

Payments made from a business, trust, or investment fund to its owners or investors, usually in the form of cash or stock.

Qualified Medical Expenses

Out-of-pocket medical costs that are deductible for tax purposes, assuming they exceed a certain percentage of the taxpayer's AGI.

Partner

An individual or entity involved in a business partnership sharing profits, losses, and responsibilities.

Subchapter S Corporation

A form of corporation that meets specific Internal Revenue Code requirements and passes income, losses, deductions, and credits through to shareholders for federal tax purposes.