To Compete in the Fast-Growing Hybrid Segment, Honda Introduced the Civic

question 54

Multiple Choice

To compete in the fast-growing hybrid segment, Honda introduced the Civic Hybrid with unique styling and great fuel economy. The Civic Hybrid was based on the traditional Honda Civic. Which product development strategy has Honda implemented?

• A) repositioning
• B) new product line
• C) product innovation
• D) product improvement
• E) product line extension

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Definitions:

Diffuse Energy

Energy that is spread out rather than concentrated, often referring to solar energy received by the Earth's surface which is dispersed over a wide area.

Renewable Energy

Energy from sources that are naturally replenishing but flow-limited, such as sunlight, wind, water currents, geothermal heat, and bioenergy.

Stored

Kept or accumulated for future use, referring to anything that can be retained or conserved for a period of time.