In Terms of Marketing Channel Functions, Which of the Following

question 22

Multiple Choice

In terms of marketing channel functions, which of the following statements describes the concept of discrepancy of quantity?

• A) Manufacturers make one or a few product(s)-customers need variety and assortment.
• B) Channels must make products available in convenient locations.
• C) Channels add value to products by standardizing the exchange process.
• D) Channels must provide for the storage of products for future purchase and use.
• E) Manufacturers produce large quantities; customers usually want only one item.

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