What Is a Big Difference Between the Marketing of Today

question 36

Multiple Choice

What is a big difference between the marketing of today versus marketing products 50 years ago?

• A) ​Very few marketing strategies were developed and implemented 50 years ago.
• B) ​Today's marketers can more precisely define and understand consumer needs.
• C) Marketing programs are much less expensive today than they were 50 years ago.
• D) ​Marketers of 50 years ago could not engage in market segmentation.
• E) ​Marketing was more accepted in organizations 50 years ago than today.

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Definitions:

Competitive Advantage

A distinct characteristic or group of characteristics giving an organization the advantage over its competition.

Streamline

Simplifying procedures or methods to increase efficiency and reduce complexity or waste.

Divisional Structure

An organizational framework where operations are grouped based on distinct products, services, markets, or geographic locations.

Matrix Structure

An organizational structure that combines two or more types of structures, typically project-based and functional, to leverage the advantages of both.