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Describe how the business buying process differs from the consumer buying process. Include an explanation of the unique characteristics of business markets.
Passionate Love
An intense emotional and physical attraction to someone, often characterized by a desire for union and connection.
Companionate Love
An intimate form of love that is characterized by deep commitment, affection, and emotional intimacy, as opposed to passionate love.
Prefrontal Cortex
The front part of the frontal lobes of the brain, involved in complex behaviors like decision making, planning, and moderating social behavior.
Dopamine Reward Systems
A set of brain pathways that are critical for the motivation and pleasure response, primarily mediated by the neurotransmitter dopamine.
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