Nielsen's PRIZM Segmentation System Is a Useful ___________ Tool

question 22

Multiple Choice

Nielsen's PRIZM segmentation system is a useful ___________ tool.

• A) ​geoclustering
• B) ​business segmentation
• C) ​mass marketing
• D) ​psychographic segmentation
• E) ​behavioral segmentation

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Definitions:

Unsafe Intersection

A road junction that presents a higher risk of accidents due to poor design, insufficient visibility, inadequate signage, or other factors.

Traffic Light

A signaling device positioned at road intersections, pedestrian crossings, and other locations to control flows of traffic.

Stop Signs

Signposts that instruct drivers to come to a complete halt, observe the right-of-way, and proceed with caution at intersections.

Risk of Fatality

The probability or likelihood of death resulting from exposure to a hazard or undertaking a certain activity.