Nielsen's PRIZM Segmentation System Is a Useful ___________ Tool

question 22

Multiple Choice

Nielsen's PRIZM segmentation system is a useful ___________ tool.

• A) ​geoclustering
• B) ​business segmentation
• C) ​mass marketing
• D) ​psychographic segmentation
• E) ​behavioral segmentation

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Definitions:

Lifespan Approach

The study of human development from birth through old age, considering physical, cognitive, and socioemotional changes.

Socioeconomic Status

A gauge of the social and financial standing of an individual or family relative to others, influenced by factors like earnings, schooling, and career.

Prenatal Development

The sequence of evolving and developing in the womb from the point of conception to the time of birth.

Racial Socialization

The process by which individuals, usually children, learn the behaviors, perceptions, and expectations associated with their race from family members, society, and their culture.