What Must a Firm Have to Use Selective Targeting Successfully

question 37

Multiple Choice

What must a firm have to use selective targeting successfully? ​

• A) ​The ability to develop multiple marketing programs to serve all customers simulataneously
• B) ​Expertise of a product category to leverage across many different market segments
• C) ​Capabilities that are intrinsically tied to the needs of a specific target market
• D) ​Multiple capabilities in many different product categories
• E) ​Intimate knowledge and expertise in one market that allows it to offer customized marketing programs

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Definitions:

Social Responsibility Concept

The belief that businesses should contribute to the welfare of society and not be solely focused on maximizing profits.

Profit Motive

The fundamental purpose of businesses to earn profits, driving their operational and strategic decisions.

Affordable Care Act

A comprehensive health care reform law enacted in March 2010, aimed at expanding health insurance coverage and reducing the costs of health care in the United States.

Societal Marketing Concept

A marketing approach that considers the welfare of society and the environment in addition to consumer wants and company needs.