What Must a Firm Have to Use Selective Targeting Successfully

question 37

Multiple Choice

What must a firm have to use selective targeting successfully? ​

• A) ​The ability to develop multiple marketing programs to serve all customers simulataneously
• B) ​Expertise of a product category to leverage across many different market segments
• C) ​Capabilities that are intrinsically tied to the needs of a specific target market
• D) ​Multiple capabilities in many different product categories
• E) ​Intimate knowledge and expertise in one market that allows it to offer customized marketing programs

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Definitions:

Criterion Validity

Criterion validity evaluates how well a measure predicts an outcome or correlates with a gold-standard assessment.

Culinary Skills

The ability to cook and prepare food effectively and creatively.

Validity

Refers to the extent to which a concept, conclusion, or measurement is well-founded and likely corresponds accurately to the real world.

Reliability

A measure of the consistency or repeatability of test scores or measurements over time.