What Type of Segmentation Divides Consumer Markets into Segments Using

question 9

Multiple Choice

What type of segmentation divides consumer markets into segments using individual factors such as gender, age, income, and education?

• A) psychographic segmentation
• B) demographic segmentation
• C) benefit segmentation
• D) behavioral segmentation
• E) lifestyle segmentation

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Definitions:

Extra Tire

A spare tire carried in a vehicle for use in the event of a tire failure.

Electronic Offer

A proposal to enter into a contract transmitted through electronic means, such as email or a website form.

Cloud

A technology that allows for the storage and access of data and programs over the internet instead of on a local computer's hard drive.

Crude Oil

A natural, unrefined petroleum product composed of hydrocarbon deposits and other organic materials, used as a fuel and raw material.