What Is the Key to Using Behavioral Segmentation Successfully in Consumer

question 26

Multiple Choice

What is the key to using behavioral segmentation successfully in consumer markets?

• A) The firm must clearly link behavioral characteristics with risk profiles.
• B) The firm must clearly link behavioral characteristics to demographic characteristics.
• C) The firm must determine whether consumers see their behaviors as being distinct from other behavioral segments.
• D) The firm must clearly link behavioral information with geography.
• E) The firm must clearly understand the basic needs and benefits sought by different consumer groups.

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Definitions:

GPA

Grade Point Average, a numerical measure that represents the average value of the accumulated final grades earned in courses over time.

Correlational Approach

A research strategy that involves observing and measuring the relationship between two or more variables without manipulating them.

Imply Causation

To suggest that one event is the result of the occurrence of another event without direct evidence, often confused with correlation.

Third Variable

A factor, often unmeasured, that can be the true cause behind the observed relationship between two variables.