What Is the Key to Using Behavioral Segmentation Successfully in Consumer

question 26

Multiple Choice

What is the key to using behavioral segmentation successfully in consumer markets?

• A) The firm must clearly link behavioral characteristics with risk profiles.
• B) The firm must clearly link behavioral characteristics to demographic characteristics.
• C) The firm must determine whether consumers see their behaviors as being distinct from other behavioral segments.
• D) The firm must clearly link behavioral information with geography.
• E) The firm must clearly understand the basic needs and benefits sought by different consumer groups.

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