Each of the Following Statements Describes a Unique Characteristic of the Business

question 39

Multiple Choice

Each of the following statements describes a unique characteristic of the business buying process EXCEPT:

• A) Business buyers have an easier time identifying their needs as compared to consumers.
• B) Business buyers must be keenly aware of both hard and soft costs.
• C) Groups of people, rather than individuals, often make purchase decisions.
• D) Business buyers are less likely to be dependent upon each other.
• E) Business buying is sometimes based on reciprocity where each firm buys products from the other.

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Definitions:

Excessive Personalization

The overemphasis on tailoring services or communications to the individual preferences to a point that may be deemed unnecessary or intrusive.

Non-Work References

Mentions or allusions to interests, activities, or subjects that are not related to one's professional life or responsibilities.

English-Only Policy

A rule or regulation within an organization requiring the exclusive use of the English language for communication.

Social Norm

Expected standards of conduct within a society or group, which guide behavior of its members.