To Successfully Utilize SWOT Analysis as a Catalyst for Strategic

question 27

Multiple Choice

To successfully utilize SWOT analysis as a catalyst for strategic planning, the marketing manager must focus on several important issues. Which of the following IS NOT one of these issues?

• A) The manager must look beyond the firm's current product offerings.
• B) The manager must find ways to connect the firm's strengths to its opportunities.
• C) The manager must strive to convert weaknesses into strengths.
• D) The manager must attempt to minimize the firm's limitations.
• E) The manager must find ways to transform key threats into strengths.

---

Definitions:

Numerical Value

A quantitative measurement or amount usually expressed as a number or a set of numbers.

Population Size

The total number of members in a defined population.

Symbols

Characters or glyphs that are used to represent objects, functions, or processes.

Population

The entire group of individuals or instances about whom the study is focused.