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Firms possessing certain core competencies are more likely to create competitive advantages based on these competencies. However, before a competitive advantage can be translated into specific customer benefits, the firm's __________ must recognize that its competencies give it an advantage over the competition.
Ignoring
The deliberate exclusion or omission of certain stimuli or information from cognitive processing.
Theory of Direct Perception
A perspective in perceptual psychology suggesting that the perception of the world is directly gleaned from the environment's inherent properties without requiring intermediate processes of cognitive construction.
Constructivist Approach
A learning theory emphasizing that individuals construct their own understanding and knowledge of the world, through experiencing things and reflecting on those experiences.
In Motion
Refers to the state of being physically moving or the process of changing position or location.
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