As a Tool of Blue Ocean Strategy, the Strategy Canvas

question 25

Multiple Choice

As a tool of Blue Ocean Strategy, the strategy canvas provides a way to visualize the firm's strategy relative to other firms in the industry. The central portion of the strategy canvas is the __________, or the graphic representation of the firm's relative performance across its industry's factors.

• A) value curve
• B) strategy line
• C) strategic focus
• D) divergence curve
• E) action diagram

Understand the importance and characteristics of operational excellence in firms.

Differentiate between goals and objectives in marketing strategies.

Recognize aggressive marketing strategies and how they apply to companies like Google.

Comprehend the concept and application of SWOT analysis.