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Marketers should set some easily attainable objectives because they will encourage employees to achieve higher levels of performance.
Generation X
The demographic cohort following the Baby Boomers, typically defined as individuals born between the mid-1960s and early 1980s.
Generation Z
The post-millennial generation, which includes consumers born between 1997 and 2010.
Largest Living Generation
A demographic term often used to describe the population segment with the highest number of living members at a given time.
Millennials
The generation of people born approximately between the early 1980s and late 1990s to early 2000s, known for their familiarity with technology and digital environments.
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