Why Is Relationship Development in Business Markets Riskier and More

question 23

Multiple Choice

Why is relationship development in business markets riskier and more involving than relationship development in consumer markets? ​

• A) ​There is less of an opportunity to develop profitable business relationships than individual consumer relationships.
• B) ​Business customers do not move through the same sequence of stages in relationship development as consumers do.
• C) ​Customers are less likely to switch brands, and businesses are likely to be price-sensitive.
• D) ​Business buyers typically have fewer options to choose from, and financial risks are higher.
• E) ​Business buyers have too many options, whereas consumers only have a few.

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Definitions:

Bone Matrix

The non-cellular, structural component of bone, consisting of collagen fibers and ground substance that house bone cells.

Collagen Fibers

Strong, fibrous proteins found in connective tissue, including skin, tendons, and ligaments, providing strength and elasticity.

Elastic Fibers

Protein fibers found in connective tissue, giving flexibility and resilience to organs and tissues.

Osteoporosis

A condition characterized by weakened bones that are more prone to fracture, due to reduced bone mass and deterioration of bone tissue.