In Terms of Managing Customer Expectations, What Are the Three

question 22

Essay

In terms of managing customer expectations, what are the three possible outcomes that may occur when expectations are compared to actual product performance? What should marketers do to manage expectations effectively, especially when customers' expectations are unrealistic? Should a firm attempt to delight its customers by constantly exceeding their highest expectations?

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Definitions:

Implicit Memory

A type of long-term memory that does not require conscious thought and enables us to perform tasks without deliberate effort.

Right Hippocampus

A region in the right hemisphere of the brain associated with the processing of spatial navigation and memory formation.

Left Hippocampus

A region in the brain's left hemisphere involved in memory formation, organization, and retrieval.

Visual Designs

The art and practice of planning and projecting ideas and experiences with visual and textual content.