With Respect to the Different Components of the Total Product

question 38

Multiple Choice

With respect to the different components of the total product offering, supplemental products play the important role of:

• A) meeting basic customer needs.
• B) delivering the main core benefits of the product offering.
• C) adding symbolic benefits to the product offering.
• D) delivering the minimum level of quality demanded by customers.
• E) differentiating the product offering from competing products.

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Definitions:

Scold

To rebuke or criticize someone angrily.

Racial-Ethnic Intermarriages

Marriages between partners of different racial or ethnic backgrounds.

Interracial Marriages

Unions between individuals of different racial backgrounds.

Acculturate

The process by which individuals adopt the cultural traits or social patterns of another group.